Okay, so maybe it’s not quite time to put away the cold calling lists forever, but we might be getting close. Let’s explore the alternative.
Social media has a powerful way of putting a face to a name, a person behind a brand, and information from around the world at your fingertips. With the click of a Like, Follow, or making someone a 1st Connection, you’ve turned a cold lead into a warm one. Through the digital universe you are able to skip the company receptionist and have quick access to the communicator at the company of your choice.
In the sport business anyone can be a future client. There are those who like the sport personally, others who enjoy your entertainment for clients, or even those who help facilitate large group outings in a sport setting. If everyone you meet has the power of being your next client, how do you decide where it’s best to spend your time?
The information we need to find quality leads most often can’t be found on the front page of a company’s website. Facebook announced they have over 500 million users, Twitter claims over 190 million registered accounts, and LinkedIN rounds out its professional users to well over 50 million. This all sounds overwhelming to most, so where do you start?
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Kristen Sonsma has spent most of her sports career in ticket sales with experience in the AFL, MLS, and NHL. Connect with her on LinkedIn or on Twitter
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Many of you who read sportsnetworker.com are entrepreneurs who regularly browse the site for sports news and education in social media. You also want to learn how to manage your own sports-related businesses, based on the successful journeys of others. Sometimes this is accomplished through reading interviews with Travis Bell and Levar Fisher. We learn much from those who have had significant impact during their journey and who have learned a thing or two in the process.
As owner of Winning Proof, I have been through the many challenges of building a business. It can be an emotional roller-coaster experience, but one with rewards far beyond financial gain. It’s a personal journey, riddled with severe lessons of self-discovery, faith, and determination.
Just like a traditional j-o-b, you will have days you want to throw in the towel and forget you ever dreamed up the brilliant thought of starting your own business. If you work alone, or are considering working alone, these tips will help you stay motivated along the way: [click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
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The key to an effective message is its’ ability to deliver a specific message to a specific individual. The problem with many social media campaigns today though is that strategies are often geared toward hitting a large mass audience with no specific target. In comparison, this is like submitting your resume to a company without catering it toward a specific department or position. Yes, you may get a response, but what are the odds that it’s the job you are looking for?
In the case of sports, we often see the same promotions and campaigns re-engineered for individual teams with little change. While its understandable to follow along the ‘if it’s not broken, don’t fix it’ concept, the problem is that there is a problem and we need to fix it.
Fans Will Stop Listening
A large part of why traditional media & advertising strategies have lost effectiveness is that people just stopped listening. Consumers that were open to watching 30 second commercials for a new product found that they had better things to do. It wasn’t that the product wasn’t useful or interesting, rather it was that consumers had been overloaded with same the message over and over that it lost its relevance. [click to continue…]
Joseph is the Social Media & Marketing Solutions Manger at GAGA Sports & Entertainment where he works with professional sports teams, including the Lakers, Clippers, and San Francisco 49ers, where he develops engaging content as well as social media and digital strategies to help teams better understand and engage their fans.
Read more from Joseph and follow him on Twitter.
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If there is one lesson to be learned from the recent announcement that AOL is relinquishing editorial control over its Fanhouse brand and outsourcing its sports coverage to Sporting News, is that being on the Internet does not necessarily equal financial success.
AOL dumped Fanhouse, because even with nearly 10 million unique users, they couldn’t generate enough advertising revenue to make it economically viable. Sporting News is facing the same challenges but hopes to leverage the Fanhouse traffic and boost its current base of 2.9 million monthly unique users. Sporting News President Jeff Price told Mediaweek they needed the boost because advertisers “wanted more reach.”
Imagine that. Two companies with millions of readers each month still can’t generate enough revenue to thrive.
Where else but the Internet would an audience of ten million and nearly three million be snubbed? Magazines with similar circulations wouldn’t face that bias. Neither would television or radio programs. Yet, the value of a set of eyeballs on the Web is perceived to be much lower. [click to continue…]
Ron Matejko is the President of Phoenix, Arizona-based MVP Media, an award winning digital publishing company. Visit the MVP website at www.mvptoday.com. Contact Ron by email at [email protected] Let’s connect on LinkedIn or on Twitter @mvp_media.
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