Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look.
Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture.
That’s understandable because of all the excitement surrounding the team and the media attention superstar athletes generate.
Team Jobs = Only Six Percent of Market
According to Sports Careers founder, Mark Tudi:
“Team jobs make up only six percent of the jobs within the entire industry.”
That means there’s another 94 percent of sports jobs out there that you should know about. That’s what we’ll cover today. [click to continue…]
Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.
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Who wants to make more money in sports ticket sales? (OK… you can all put your hands down.)
And…who is willing to shame or embarrass their team’s clients in order to get there? (Keep those hands down! Shame on you in the back row!)
Upselling current seatholders can be a major contributor to any team’s bottom-line growth. But if your approach sounds like you’re only trying to fatten your commission check, chances are you’re coming off like a real jerk. [click to continue…]
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
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Much of success in sports and business happens between your ears. You may not be the most skilled at what you do (yet), but you can instantly become just like the world’s greatest athletes by having the same attitude and mindset as them. Having worked with pros in both sports and in business, I have discovered that the road to success are the same in both areas. So is the road to failure. Take your game to the next level by avoiding the most common mental mistakes below. [click to continue…]
Fencing is not a widely publicized sport in mainstream media. You’ll never hear ESPN touting the Super Bowl of fencing tournaments. So why do I bring attention to this obscure sport that requires much of the same skill, both mental and physical, as other major sports?
My sister Gayle recently visited from Hawaii where she’s lived the past 30 years and brought the wonderful world of fencing to my attention. She travels the country, competing in fencing tournaments and, as a 51-year old, she’s proud to say she’s whooped 14 year olds.
If you’re completely unfamiliar with fencing, here’s a quick primer on the history of the sport of fencing according to Thinkquest.org:
“The history of fencing parallels the evolution of civilization, back from the days of ancient Egypt and Rome, to the barbaric Dark Ages, to the fast and elegant Renaissance, up to the modern, increasingly popular fencing of today”.
Fencing has always been regarded as more than a sport; it is an art form, an ancient symbol of power and glory, and a deeply personal, individual form of expression. Fencing is and always has been an intrinsic part of life, from the dueling and battle of yore to the widely captivating movies and facets of popular culture such as Zorro and The Princess Bride. [click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
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Fans don’t typically purchase a ticket to your stadium because the seat is red or that the seat is 2 ½ inches thick. Then why do we still just sell clients a ticket?
“People buy products for what they can do, not what they are” – Anonymous
It’s about people in the seats and the job of ticket sales reps to bring out large groups of people to fill those seats. Everyday your staff is working to fill the stadium by contacting new companies, develop fundraising campaigns for non-profits, organizing youth nights, or fulfilling current client’s requests for the next upcoming game. This is great, but then what?
When you are in the business of sports you work inside a stadium that might be the Mecca for many sports fans. You don’t ask for personal autographs from the athletes, and you might even see professional athletes on a regular basis. It’s far too easy to forget all the fascinating elements you have at your finger tip which can be leveraged to increase fan interaction and group size. Here are 4 quick steps that will help grow your ticket sales numbers each year: [click to continue…]
Kristen Sonsma has spent most of her sports career in ticket sales with experience in the AFL, MLS, and NHL. Connect with her on LinkedIn or on Twitter
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A quick google search provides one very clear answer for ‘Sport Capital of the world’ as the top 5 search results all point to one place: Melbourne, Australia.
Really?!
Melbourne’s sporting credentials include the 1956 Melbourne Summer Olympics, Grand Slam tennis and Formula One Grand Prix. Granted, this is an okay list, but does this list really justify the, rather bold claim to ‘Sport Capital of the World’?
The Criteria and the Nominations
If there were an official title to give away, what would be the criteria you would measure the nominees against? The Sport Capital of the World should have:
My nominations for the title are (in alphabetical order): [click to continue…]
Thomas studied Communications in Amsterdam and has been working in international sports for over 15 years. He started his professional career at the Amsterdam Admirals in the NFL Europe and moved to Dutch professional soccer champions PSV Eindhoven in 1997. In 2001 he moved to Southern Germany to join Adidas. He's filled a variety of roles with the sporting goods brand, including 'Head of Global PR'. In 2011 he moved into the role of Global Brand Director.
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The Indian Premier League (IPL), which recently had its player auction in Bangalore for the upcoming 4th season, is one of the largest events on the global sport calendar. The 2011 season gets underway on April 8th.
The IPL is a franchised T20 (twenty twenty) cricket league that now comprises 10 teams spread across the whole country – from the Delhi Daredevils, in the North, to the new Kochi franchise, in the South. T20 cricket is the most shortened version of the game – 20 overs (or 120 balls) per side – and is played under floodlights in a three hour time frame. Many cricketing purists just don’t accept T20. My Saturday Sydney Morning Herald paper called T20 “cricket’s freak show” and referred to the IPL auction as an “uber-tacky exercise”.
However, T20 is here to stay and the IPL is massively popular in a cricket-obsessed country. As the numbers testify, it is a hugely successful sporting model – albeit tainted by controversy. [click to continue…]
Chris is a strategic programs analyst at the Australian Rugby Union (ARU) focusing on, amongst other things, sponsorship research, analytics and acquisition. He holds a MBA from the Australian Graduate School of Business (AGSM). Chris took part in the school’s exchange program by completing a semester at Stern business school, NYU where he studied sports marketing and sports economics. Connect with him on Twitter and LinkedIn.
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We’ve all done it. Whether we want to admit it or not, we’ve all become bandwagoners of a team at some point of our sports life. UrbanDictionary poetically defines a ‘bandwagoner’ as “someone who shamelessly cheers for a particular team not because he likes them or follows them faithfully, but only because that particular team is the “popular” choice or has been or is the top team in their specific sport recently. When that team which bandwagoners follow falls from grace, they gleefully jump on the next teams bandwagon and cheer for that team.”
While bandwagoners add to the momentum of a fan base, on the other end of the spectrum, we have those that started it: loyal fans. In sports, these are the individuals who are willing to stand by a team through the highs and lows. During the good times and the bad, these fans are always there to show their support for their team. [click to continue…]
Joseph is the Social Media & Marketing Solutions Manger at GAGA Sports & Entertainment where he works with professional sports teams, including the Lakers, Clippers, and San Francisco 49ers, where he develops engaging content as well as social media and digital strategies to help teams better understand and engage their fans.
Read more from Joseph and follow him on Twitter.
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The single most-powerful mental exercise for achieving sports career success is visualization.
This is how Harvey Mackay, author of the classic, best-selling business book, Swim With The Sharks, describes visualization:
“I came to realize that fantasizing, projecting yourself into successful situations, is one of the most powerful means there is to achieve personal goals.”
So, how do you do it? You start with the end in mind.
[click to continue…]
Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.
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Has anyone noticed that mostly thin coaches win Super Bowls? Among the greats are Tom Landry, Joe Gibbs, Dick Vermeil, Tony Dungy, Mike Tomlin, and Jon Gruden.
Now, take a look at a few of the heavyweights in the league, both current and former: Andy Reid, Rex Ryan, Eric Mangini, and Mike Holmgren.
What’s the point? Just take note that if your team’s head coach is abundantly overweight, your team might not be making an appearance anytime soon at the Super Bowl. When Bill Parcells and Mike Holmgren won their championships, they were much leaner but still the heaviest men to win the title. This, of course, is not a hard and fast rule because we all know that thin NFL coaches lose too.
On a more serious note though, I want to present a couple of ideas on the seemingly increasing weight issues of NFL coaches and why they need to stand up and pay attention.
[click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
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