A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can help elevate the brand of athletes who are already doing a good job with social media and want to take it to the next level.
Before I begin, I want to make something clear. I am in no way suggesting that athletes ought to focus on using exclusive networks in lieu of mainstream public social networks, but rather as a complement networks like Twitter and Facebook in order to grow their brand in more creative ways. [click to continue…]
About Sam Chan
Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.
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