October 2010

When we talk about social media in sports the majority of case studies and best practices come from high profile and established sports teams and we tend to focus on how these teams engage with their fan base through social media. But what if your team doesn’t already have tens of thousands of fans-how can you utilize social media to grow your fan base?

The above question is something I get asked a fair bit and to be honest there’s no set answer – the answer depends upon you, your team and your target fan base.

Whilst I can’t give a set in stone plan that will guarantee your team’s fan base will grow, I can certainly give you some tips that will help.

Starting today, I’ll be publishing a short series of weekly articles about how I feel teams and sports organizations can utilize social media to grow their fan bases.

Know your audience

Listening is a key factor in successful use of social media. Before you jump into social media you need to make sure you know your audience – if you don’t you will end up wasting a lot of time. [click to continue…]

About Ash Read

Ash is the co-founder of FundSport.com a grassroots sports community providing sports clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport including sponsorship, fundraising, the Internet, social media, club management, PR and marketing. As well as being passionate about the development of grassroots sport Ash also has a keen involvement in the sports social media industry. You can follow Ash on Twitter at @ashread14

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