(This is a guest post by Daniel McLaren)
When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.
But is this the right audience for your team?
Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans. [click to continue…]
In the old days of football, receivers used a substance called Stick-Em, a sappy concoction that would make the ball stick to their hands, allowing them to make one-handed catches easily. These days, possession receivers will sometimes wear gloves that have sticky palms so when a leather ball on a dry day hits them, the ball sticks on the glove, making it easier to catch.
Coaches are always admonishing players to protect the ball by any means necessary. We’ve all seen the horrifying plays when a great pass is intercepted by the opposing team. Or maybe when a running back is not protecting the ball well and it’s stripped away from him in an instant.
It’s the same thing with your dreams. The ball represents your dreams and when you watch a football game, it should remind you to protect your dreams by any means necessary because you see what can happen when you lose the ball.
Let’s face it. It’s exciting to birth a new vision or dream and by nurturing it and feeding it, we watch it grow and develop, just as we would a child. It’s ours and it’s special.
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Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
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(This is a guest post by Daniel McLaren)
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