Comments on: Boys and Girls Club of America Winners during The Decision

By: Sam

Sam — Tue, 13 Jul 2010 13:56:25 +0000

Thanks for the correction on the name!

By: Jill

Jill — Mon, 12 Jul 2010 19:33:45 +0000

As a former Corporate Relations Director for the Boys (no apostrophe) and Girls Clubs of America, I'd like to correct your reference to them as a corporation. They are a not-for-profit charity. Also, branding was not the point here. They received all of the sponsorship dollars from the event, in support of their mission-related activities. If you do a little research you will find that this is not the first time LeBron has supported the BGCA.

By: Dmitriy

Dmitriy — Sat, 10 Jul 2010 02:47:40 +0000

Unless I'm mistaken, I'm fairly certain that LeBron has had a longstanding partnership with the Boys and Girls Clubs of America, as part of his mission to build basketball courts all over the country. The proceeds from “The Decision” will certainly go a long way towards making that dream a reality, so in that respect it was an outstanding PR move by LeBron. We may not agree with the way in which he announced his career move, but we should also understand that it wasn't just his decision to have a TV special (he was approached about it, actually), and that helping out a charity factored into the choice to go ahead with the live appearance.

By: Ewright

Ewright — Fri, 09 Jul 2010 21:21:09 +0000

Here are our findings from Joyce Julius & Associates: Boys and Girls Clubs of America, which hosted the night’s festivities and reportedly will receive all the advertising proceeds from the program through James and his organizers, also benefited from the show, as a banner strategically placed near James, T-shirts worn by children in the audience and seven verbal mentions brought about $550,500 of in-broadcast exposure value for the organization.

By: Matthew Guercio

Matthew Guercio — Fri, 09 Jul 2010 20:31:34 +0000

I think LeBron has every right to do what's best for him and his career, but the stage he did it on was unprofessional. He made it all about him. That just shows you how the NBA has changed for the worst. Back in 2003, when Michael Jordan was retiring, Part III, the young players on the Washington Wizards (an none of them very good at all) were asked how they felt about Jordan retiring. These player's basically said they wanted him to retire because he was taking away from “their game.” When did it become their game?

By: Jno

Jno — Fri, 09 Jul 2010 20:00:15 +0000

While it was good for the Boys and Girls Club to get some money and there name out there, it may have been exactly the thing the organization does not want. A person that only cares about himself does not send the apropriate message. The goal behind the Boys and Girls Club is to give a young person the opportunity to succeed by offering academic, athletic and personal interest opportunities. LeBron just showed everyone child and young adult in the program how to not act, and unfortunately some may feel that is the apropriate way to act now. Great idea in the short term, but terrible idea in the long term for the growth of the children and young adults.

By: Gsideman

Gsideman — Fri, 09 Jul 2010 19:30:12 +0000

While I agree that the Boys and Girls Club benefitted from a monetary standpoint, they appeared as pawns, as much as we knew that their being there was part of the PR standing. I know and work in this business, yet felt like I needed a shower to wash off the feeling of young kids watching a guy decide which mega-buck deal this athlete was going to take. There are so many other ways LeBron could have helped this great organization.

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How To Increase Sales With Laughter — Fri, 09 Jul 2010 16:12:10 +0000

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