Comments on: Tiger Woods Nike Ad, a Bad PR Move?

By: Love to Hate Them, or Hate to Love Them? « They Call Me Mel

Love to Hate Them, or Hate to Love Them? « They Call Me Mel — Wed, 11 May 2011 18:40:30 +0000

[...] from 1997 to today on the topic. From sweatshops, to dogfights, to sponsoring controversial athletes, Nike is constantly being scrutinized and questioned on their morals and ethics by consumers and [...]

By: neilyoung

neilyoung — Wed, 30 Jun 2010 07:22:02 +0000

Without nike,i couldn't imagine what he will be like.
Autobot shop is worth recommendation.
http://www.autobotshop.com/vmchk/Nike-Spots/Vie...

By: jasonbourne2012

jasonbourne2012 — Fri, 16 Apr 2010 07:53:54 +0000

Nike shoes done hard with the KOBE BRYANT shoes. We have seen colorway after colorway because Nike is getting ready for the summer. Well this latest Nike zoom kobe is perfect for summer as it comes in a White/Electric Green/Pink colorway. Other than the summer, this nike zoom kobe can be perfect for Memorial Day.
Electric Green is seen on areas such as the Nike Swoosh, top eyelet, and around the base of the upper. Grey suede is placed on heel and lace panels while white mesh covers the rest of the upper. Pink accents jump right onto the tongue, forefoot, eyelet, and the inner lining. The shoe is finished off with a clean white midsole and a black outsole. This sneaker kind of reminds of a watermelon, what about you?

By: John Tull

John Tull — Sat, 10 Apr 2010 18:34:33 +0000

I don't think the ad helps him. Too much too soon! Just play golf, be courteous, be resepectful, answer the tough questions for a while and move on. This whole thing is not going to go away over night. The fact that the ad featured a remix of his dad's words from an old ABC interview, and had nothing to really do with Tiger also makes this a bad PR move. Tiger built up his image over the years to allow himself the opportunity to make lots of money on endorsements and make some good commercials. If I was Nike I would lay off the Woods ads for a while or just stick to golf. After watching the ad all I thought about was “man, how could he do that to his wife and kids”

By: Jess Shultzaberger

Jess Shultzaberger — Sat, 10 Apr 2010 08:02:01 +0000

I think Nike made a big mistake with this ad. Any Nike ads done with Tiger need to be strictly about golf. This was a horrible ad. I can't believe smart people came up with this. I thank them for their mistakes so I can learn from them since I am a PR major. Good article, glad you posted.

By: gailsideman

gailsideman — Fri, 09 Apr 2010 22:57:59 +0000

Thanks for the input cheffian and Robert. Interesting thought that some people may avoid Nike because of this ad. In that case, it would be a double PR fail. I believe, however, I think you're in the minority, cheffian…and that's just based on what I hear in the gym let alone what I'm reading and hearing from other sources of media.

I have to wonder — as Tiger started to post birdies and eagles yesterday, I almost put the kibosh on this post going public. Now we're finally talking about golf more than the “transgressions” and here I am bringing it up again.

I do think it serves as a lesson for sponsors and the people who endorse their products and services.

By: Robert.R.Cathey

Robert.R.Cathey — Fri, 09 Apr 2010 22:16:12 +0000

Good article, Gail. Thanks.

I looked at this from Nike's standpoint, and came to the conclusion that it was probably a smart move for Nike. For Tiger, the mess of the past six months will forever be a part of his brand. So, the only thing he had to lose was the creepiness and alleged sellout from taking his father's comments (almost certainly) out of context.

My blog post on this from yesterday is here: http://www.catheycommunications.com/blog/2010/4...

By: cheffian

cheffian — Fri, 09 Apr 2010 20:06:27 +0000

Good article – thanks. I am a free market, capitalist, entrepreneur. Therefore, I am all for Nike protecting its investment and making a buck (or several million!). But the most important thing a 'star' and his/her sponsors need to remember and understand is that s/he has become an instant role model to children. That has generational impact. With all the media available to our kids today, it is very hard for parents to undo the messages they penetrate into our kids heads. Regardless of whether we are able to limit their intake of media or not, they still get the messages from other young minds at school, practice, wherever. Businesses have a responsibility to make as big a profit as possible but to do so with some responsibly. So for Nike to try to smooth things over and try to rescue TW from his unbelievably poor behavior certainly does not make me want to go out and buy their products. In fact, it makes me want to run the other way and buy another brand – and that's just what my family will do.