Comments on: Reputation Management: Athletes Facing Controversy

By: 12 Reasons Why Athletes Should Partner with a Strategic PR Team «

12 Reasons Why Athletes Should Partner with a Strategic PR Team « — Tue, 10 Aug 2010 13:08:34 +0000

[...] the difference between reputation recovery and failure. We don’t “spin” at any point because when you spin you don’t win. It’s not about spin. Spin is twisting truths in an attempt to deflect blame and accountability. [...]

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By: RosanneJQuinones

RosanneJQuinones — Thu, 01 Jul 2010 15:28:01 +0000

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By: Peter V Amador

Peter V Amador — Wed, 24 Feb 2010 00:31:29 +0000

Wesley- I agree with you assertion that a PR professional should be retained by a superstar athlete that is in the midst of a public controversy. You argue convincingly for their inclusion in strategic meetings. True strategic accomplishments can only be achieved when multiple experts are involved in the decision making process. The rehabilitation of Kobe Bryant’s image has been one that has been carefully executed, and one that has required him to share more of himself with the media and his fans. By sharing more of himself he has regained the credibility which he lost.
Strength, courage, and passion are traits that we admire in our athletes. They should be characteristics of any “Reputation Rehab”. Thank you for sharing! twitter.com/petervamador