Am I the only one who finds that the University of Alabama canceling classes January 6-8, thus postponing the start of its spring semester so its students and faculty can attend the BCS National Championship game in Pasadena, Calif., ironic?
I’m all for giving Crimson Tide fans calendar flexibility to travel to see their team take on the University of Texas for the right to call themselves title holders, but from a public relations standpoint, the decision flies right in the face of one of the reasons the Bowl Championship Series hierarchy says a college football playoff is not practical.
BCS executive director, Bill Hancock, recently said that a playoff schedule would make it difficult for some schools to schedule academic finals.
So, the administration at Alabama showed its colors when it decided not to turn on the classroom lights when they were scheduled in January. Ok; I’m sure the move wasn’tthat cut-and-dry, but I’ve got to wonder what NCAA Football Bowl Subdivision (formerly Division I-A) presidents thought when they learned of UA’s plans. Why haven’t we heard their thoughts?
University of Alabama spokesperson Cathy Andreen told the Tuscaloosa News that the canceled classes would not be made up.
There are a couple of schools of thought with this action. One is, we know the importance of football at FBS schools so Alabama is at least being honest with its stance by saying it expected a drop in attendance, at least on the day of the game, so it went ahead and cancelled classes. The other message is one that contradicts what the NCAA has long worked to communicate – that academics take precedent over athletics in every circumstance.
As a PR professional, I can’t say I would have chosen to cancel classes if I was a college president who works daily to uphold the integrity of the NCAA’s academic-athletic message.
What would you have done?
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About Gail Sideman
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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Thanks for your replies (belatedly) Brittany and Eddie. I think my biggest surprise in all of this is that BCS naysayers didn't take a big-time opportunity to diss Alabama and the "system" for this move.
Trust me, after working and attending University of Wisconsin games since I returned to the state, I wish I would have chosen to go to school there, instead of opting for the warm weather U of South Florida, simply because I want to say that I have a diploma from one of the coolest universities in the country. I had and appreciate to this day, wonderful career opportunities by going to a smaller school, but at the time, we had no football program. Wisconsin's is storied, and the atmosphere at UW's big sporting events is intoxicating.
By the way, I skipped at class or two at USF to attend my first Sun Belt Conference basketball tournaments, but to network (I was already working in sports information). When our young basketball team went to the NIT, classes weren't canceled. ;)
Happy Holidays and a healthy and prosperous New Year to you both!
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