Comments on: Social Media Report Card – The NBA http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/ SportsNetworker.com is the #1 Resource Online For Sports Business Professional Looking To Take Their Sports Career To The Next Level Thu, 09 Feb 2012 15:54:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam Sherk http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/comment-page-1/#comment-4609 Adam Sherk Tue, 12 Jan 2010 17:16:47 +0000 http://sportsnetworker.com/?p=1539#comment-4609 Sam, as an add on to this, I just published a look at the most popular NBA teams on both Twitter and Facebook: http://www.adamsherk.com/social-media/most-popular-nba-teams-twitter-facebook/ Sam, as an add on to this, I just published a look at the most popular NBA teams on both Twitter and Facebook: http://www.adamsherk.com/social-media/most-popular-nba-teams-twitter-facebook/

]]> By: Alan Cassinelli http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/comment-page-1/#comment-4209 Alan Cassinelli Wed, 18 Nov 2009 21:46:00 +0000 http://sportsnetworker.com/?p=1539#comment-4209 It seems to me that interacting one on one with fans on twitter is better suited for individual teams of the NBA on twitter, rather than the NBA's account. I think this is a strong strategy in not spreading itself too thin and letting team's take advantage of the closer relationship they have with fans. More people are fans of specific teams than the entire NBA. Not to mention that the NBA's employees, the players, have been the best at interacting with fans, and are individual faces that help make up the whole of the NBA. I think an F grade is grossly misrepresenting the job the NBA has done in interacting with fans because you have to include the big picture of the NBA, its teams, and its players in the equation It seems to me that interacting one on one with fans on twitter is better suited for individual teams of the NBA on twitter, rather than the NBA’s account. I think this is a strong strategy in not spreading itself too thin and letting team’s take advantage of the closer relationship they have with fans. More people are fans of specific teams than the entire NBA.

Not to mention that the NBA’s employees, the players, have been the best at interacting with fans, and are individual faces that help make up the whole of the NBA. I think an F grade is grossly misrepresenting the job the NBA has done in interacting with fans because you have to include the big picture of the NBA, its teams, and its players in the equation

]]> By: brad http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/comment-page-1/#comment-4202 brad Mon, 16 Nov 2009 01:24:41 +0000 http://sportsnetworker.com/?p=1539#comment-4202 Very usefull, thanks Sam. Can you do a report card for AFL.com.au as well? Very usefull, thanks Sam.

Can you do a report card for AFL.com.au as well?

]]> By: Sam Taggart http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/comment-page-1/#comment-4186 Sam Taggart Tue, 10 Nov 2009 13:15:05 +0000 http://sportsnetworker.com/?p=1539#comment-4186 Anita, I appreciate your comment. I think you're right about that rule of thumb. I think sooner than later, bigger brands/organizations are going to realize that simply broadcasting content is not enough. The NBA is getting there quickly. Anita, I appreciate your comment. I think you're right about that rule of thumb. I think sooner than later, bigger brands/organizations are going to realize that simply broadcasting content is not enough. The NBA is getting there quickly.

]]> By: Anita Lobo http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/comment-page-1/#comment-4185 Anita Lobo Tue, 10 Nov 2009 09:43:35 +0000 http://sportsnetworker.com/?p=1539#comment-4185 Sam <br>Good job, the analytical construct is well-done.<br>Lack of responsiveness to fans is a big drawback of the NBA and many others - the thumb rule seems to be, 'the bigger you get, the more unresponsive you are to fans'. <br>Their thinking is still 'broadcast' led and needs to move to 'engagement' <br>Cheers,<br>Anita Lobo Sam
Good job, the analytical construct is well-done.
Lack of responsiveness to fans is a big drawback of the NBA and many others – the thumb rule seems to be, 'the bigger you get, the more unresponsive you are to fans'.
Their thinking is still 'broadcast' led and needs to move to 'engagement'
Cheers,
Anita Lobo

]]> By: Sam Taggart http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/comment-page-1/#comment-4184 Sam Taggart Mon, 09 Nov 2009 20:12:58 +0000 http://sportsnetworker.com/?p=1539#comment-4184 Jeff, thanks for the comment! I agree, the NBA is doing a fantastic job with social media. I was definitely hard on them.<br><br>I think that with Fan Interaction, the only choice is to hire someone to interact with fans. Because of the sheer volume of fan interaction with the NBA, the league would probably have to assign multiple staff members to this task. What the people fail to realize, is that it is important for fans to know there is a face behind the account of their favorite team or league. We help the New York Jets operate Twitter & Facebook accounts that interact with followers & fans on a daily basis. You should see some of the results!<br><br>Thanks for pointing me towards the NBDL's tumblr. I had no idea it existed, and I'm happy to see it does. Jeff, thanks for the comment! I agree, the NBA is doing a fantastic job with social media. I was definitely hard on them.

I think that with Fan Interaction, the only choice is to hire someone to interact with fans. Because of the sheer volume of fan interaction with the NBA, the league would probably have to assign multiple staff members to this task. What the people fail to realize, is that it is important for fans to know there is a face behind the account of their favorite team or league. We help the New York Jets operate Twitter & Facebook accounts that interact with followers & fans on a daily basis. You should see some of the results!

Thanks for pointing me towards the NBDL's tumblr. I had no idea it existed, and I'm happy to see it does.

]]> By: Jeff Brunelle http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/comment-page-1/#comment-4182 Jeff Brunelle Mon, 09 Nov 2009 17:46:28 +0000 http://sportsnetworker.com/?p=1539#comment-4182 Insightful points, Sam. I agree with a lot of what you're saying. Regarding your comments about Fan Interaction, what do you think the league needs to do to fix this? Personally I think the NBA and other leagues will eventually consider devoting a staff to cultivating their online fanbases. Until then, the fan interaction score will remain below average. That said, IMO the NBA is still doing the best job when it comes to embracing social media.<br><br>Also, thought you might be interested to know the NBDL is on tumblr: <a href="http://nbadleague.tumblr.com/" rel="nofollow">http://nbadleague.tumblr.com/</a> Insightful points, Sam. I agree with a lot of what you're saying. Regarding your comments about Fan Interaction, what do you think the league needs to do to fix this? Personally I think the NBA and other leagues will eventually consider devoting a staff to cultivating their online fanbases. Until then, the fan interaction score will remain below average. That said, IMO the NBA is still doing the best job when it comes to embracing social media.

Also, thought you might be interested to know the NBDL is on tumblr: http://nbadleague.tumblr.com/

]]> By: Sam Taggart http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/comment-page-1/#comment-4180 Sam Taggart Mon, 09 Nov 2009 15:56:09 +0000 http://sportsnetworker.com/?p=1539#comment-4180 Danny, thanks for the comment, but I respectfully disagree.<br><br>In my opinion, any brand (especially one the size of/with as many fans as the NBA) should be interacting with fans on a daily basis. If a brand is going to engage in social media, they should take the time to interact with the people who interact with them.<br><br>Correct me if I'm wrong, but the last time the NBA @replied a fan on Twitter was on November 6th, and before that it was November 1st. Even if I missed a few, I had to scour @NBA's twitter feed just to find those. And on Facebook, it's been even longer since the NBA mentioned a fan in a status.<br><br>Every day, the NBA receives thousands of tweets and facebook comments, and interacts with an extremely small percentage of them. The expectations are high my man. The NBA should be @replying hundreds (or thousands) of people every single day, and doing the same on Facebook. Danny, thanks for the comment, but I respectfully disagree.

In my opinion, any brand (especially one the size of/with as many fans as the NBA) should be interacting with fans on a daily basis. If a brand is going to engage in social media, they should take the time to interact with the people who interact with them.

Correct me if I'm wrong, but the last time the NBA @replied a fan on Twitter was on November 6th, and before that it was November 1st. Even if I missed a few, I had to scour @NBA's twitter feed just to find those. And on Facebook, it's been even longer since the NBA mentioned a fan in a status.

Every day, the NBA receives thousands of tweets and facebook comments, and interacts with an extremely small percentage of them. The expectations are high my man. The NBA should be @replying hundreds (or thousands) of people every single day, and doing the same on Facebook.

]]> By: DannyZ http://www.sportsnetworker.com/2009/11/09/social-media-and-the-nba/comment-page-1/#comment-4179 DannyZ Mon, 09 Nov 2009 15:30:38 +0000 http://sportsnetworker.com/?p=1539#comment-4179 The NBA retweets their fans all the time as well as features their fans in facebook status updates all the time.<br><br>Do your reserach. The NBA retweets their fans all the time as well as features their fans in facebook status updates all the time.

Do your reserach.

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