http://www.sportsnetworker.com/2009/11/02/professional-athlete-branding/ Sun, 14 Mar 2010 18:12:02 -0700 http://wordpress.org/?v=2.8.5 hourly 1 http://www.sportsnetworker.com/2009/11/02/professional-athlete-branding/comment-page-1/#comment-4322 CAN THE “SOCIAL ATHLETE” CHANGE THE “ONE AND DONE” RULE? « [PR]o Sports Talk Wed, 16 Dec 2009 01:35:23 +0000 http://www.sportsnetworker.com/?p=1420#comment-4322 [...] but developing entire recruitment campaigns. Many athletes are thus beginning to build their personal brand as early as high [...] [...] but developing entire recruitment campaigns. Many athletes are thus beginning to build their personal brand as early as high [...]

]]> http://www.sportsnetworker.com/2009/11/02/professional-athlete-branding/comment-page-1/#comment-4167 Harry Tue, 03 Nov 2009 02:27:16 +0000 http://www.sportsnetworker.com/?p=1420#comment-4167 Branding can certainly increase awareness for Athletes and others. But speaking about Sports and Social Media, I can also see Mentoring through social media when it comes to sports: <br>Seasoned athletes can become mentors to younger athletes through the use of Social Media - i.e. tips through twitter feeds, how to (or "how to NOT to") videos on Facebook. Plenty of stories out there about once young athletes not knowing how to navigate through all the temptations, huge sums of money given to them, who ended up broke later on..in deep debt, etc.. Need good managment and good folks around you when just out of high school or college; and social media can certainly be one of the methods a Pro Athlete uses to disseminate information and help the new athletes avoid some of the classic pitfalls. Branding can certainly increase awareness for Athletes and others. But speaking about Sports and Social Media, I can also see Mentoring through social media when it comes to sports:
Seasoned athletes can become mentors to younger athletes through the use of Social Media – i.e. tips through twitter feeds, how to (or “how to NOT to”) videos on Facebook. Plenty of stories out there about once young athletes not knowing how to navigate through all the temptations, huge sums of money given to them, who ended up broke later on..in deep debt, etc.. Need good managment and good folks around you when just out of high school or college; and social media can certainly be one of the methods a Pro Athlete uses to disseminate information and help the new athletes avoid some of the classic pitfalls.

]]>