Comments on: Professional Athlete Branding with Amy Martin http://www.sportsnetworker.com/2009/11/02/professional-athlete-branding/ SportsNetworker.com is the #1 Resource Online For Sports Business Professional Looking To Take Their Sports Career To The Next Level Thu, 09 Feb 2012 15:54:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Clearph http://www.sportsnetworker.com/2009/11/02/professional-athlete-branding/comment-page-1/#comment-8491 Clearph Sun, 23 Jan 2011 16:33:28 +0000 http://sportsnetworker.com/?p=1420#comment-8491 Far too often Pro Athletes surround themselves with the wrong council particularly when it comes to branding. Athletes need professional companies like www.Clearph.com who specialize in branding. It starts by creating an icon / logo and should not necessarily be tied in to their team number or colors. The brand should be personal, specific to the player themselves... like Michael Jordan's legendary slam dunk icon. The brand should then be carried through web, social media, their foundations, print and merchandise. Technology is key today to allow the athlete or their management the ability to respond fast to the media or fans. A flash site for example would not be a good platform due to it's time consuming update process or the fact that it is currently not compatible on certain mobile devices. Clearph.com develop on a wordpress platform. It has an excellent content management system that is easy to use and can be taught to all. It allows the athlete to post news and updates that can automatically post out to their twitter and Facebook accounts making their own branded site the hub for all their information. The most important aspect here is that the Athlete no longer has to rely or is held hostage by a mysterious web designer who may or may not be available to make updates. Clearph Design Firm and other companies that are boutique advertising firms can help athletes prepare for the "after life" - the moment their professional career is over. This should be a seamless transition if the athlete has prepared and established their brand during their career. Their professional look and feel will help future possibilities for potential investors, sponsors, and further job opportunities be it in media or any other avenues. Far too often Pro Athletes surround themselves with the wrong council particularly when it comes to branding. Athletes need professional companies like http://www.Clearph.com who specialize in branding. It starts by creating an icon / logo and should not necessarily be tied in to their team number or colors. The brand should be personal, specific to the player themselves… like Michael Jordan’s legendary slam dunk icon. The brand should then be carried through web, social media, their foundations, print and merchandise.

Technology is key today to allow the athlete or their management the ability to respond fast to the media or fans. A flash site for example would not be a good platform due to it’s time consuming update process or the fact that it is currently not compatible on certain mobile devices. Clearph.com develop on a wordpress platform. It has an excellent content management system that is easy to use and can be taught to all. It allows the athlete to post news and updates that can automatically post out to their twitter and Facebook accounts making their own branded site the hub for all their information. The most important aspect here is that the Athlete no longer has to rely or is held hostage by a mysterious web designer who may or may not be available to make updates.

Clearph Design Firm and other companies that are boutique advertising firms can help athletes prepare for the “after life” – the moment their professional career is over. This should be a seamless transition if the athlete has prepared and established their brand during their career. Their professional look and feel will help future possibilities for potential investors, sponsors, and further job opportunities be it in media or any other avenues.

]]> By: mbt outlet http://www.sportsnetworker.com/2009/11/02/professional-athlete-branding/comment-page-1/#comment-5658 mbt outlet Fri, 11 Jun 2010 08:20:11 +0000 http://sportsnetworker.com/?p=1420#comment-5658 Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!<br><a href="http://www.sin-game.com" rel="nofollow">http://www.sin-game.com</a> Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!
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]]> By: CAN THE “SOCIAL ATHLETE” CHANGE THE “ONE AND DONE” RULE? « [PR]o Sports Talk http://www.sportsnetworker.com/2009/11/02/professional-athlete-branding/comment-page-1/#comment-4322 CAN THE “SOCIAL ATHLETE” CHANGE THE “ONE AND DONE” RULE? « [PR]o Sports Talk Wed, 16 Dec 2009 01:35:23 +0000 http://sportsnetworker.com/?p=1420#comment-4322 [...] but developing entire recruitment campaigns. Many athletes are thus beginning to build their personal brand as early as high [...] [...] but developing entire recruitment campaigns. Many athletes are thus beginning to build their personal brand as early as high [...]

]]> By: Harry http://www.sportsnetworker.com/2009/11/02/professional-athlete-branding/comment-page-1/#comment-4167 Harry Tue, 03 Nov 2009 02:27:16 +0000 http://sportsnetworker.com/?p=1420#comment-4167 Branding can certainly increase awareness for Athletes and others. But speaking about Sports and Social Media, I can also see Mentoring through social media when it comes to sports: <br>Seasoned athletes can become mentors to younger athletes through the use of Social Media - i.e. tips through twitter feeds, how to (or "how to NOT to") videos on Facebook. Plenty of stories out there about once young athletes not knowing how to navigate through all the temptations, huge sums of money given to them, who ended up broke later on..in deep debt, etc.. Need good managment and good folks around you when just out of high school or college; and social media can certainly be one of the methods a Pro Athlete uses to disseminate information and help the new athletes avoid some of the classic pitfalls. Branding can certainly increase awareness for Athletes and others. But speaking about Sports and Social Media, I can also see Mentoring through social media when it comes to sports:
Seasoned athletes can become mentors to younger athletes through the use of Social Media – i.e. tips through twitter feeds, how to (or “how to NOT to”) videos on Facebook. Plenty of stories out there about once young athletes not knowing how to navigate through all the temptations, huge sums of money given to them, who ended up broke later on..in deep debt, etc.. Need good managment and good folks around you when just out of high school or college; and social media can certainly be one of the methods a Pro Athlete uses to disseminate information and help the new athletes avoid some of the classic pitfalls.

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