As someone who’s working to make this approach to living a virtual life a reality, I wouldn’t have the content feel anything but 100% authentic, because to compromise the integrity of the content is to compromise the trust of the fans, and that simply just can’t happen.

I understand the basis for your comments regarding having someone actually “produce” the content for them across the various social networks, however, this seems to me to take some of the allure or authenticity out of the whole notion of actually getting the goods straight from the horse mouth. If I’m following an athlete on Twitter or as a Fan on Facebook, I want to know that the posts, comments, Twits or whatever are really from the athlete and not some administrative assistant. I think if these men and women athletes really get some “training, education, guidance, whatever” on how to create productive and interesting digital personas, that would definitely improve the present situation.

The only roadblock that’s more intrusive to a public figure having a healthy and vibrant virtual life than their lack of knowledge on the process is their lack of time to put all the pieces of the production together. To combat this, they need someone who can take the content of their life and then authentically transcribe it into a publishable format that’s then strategically broadcast throughout the entire Net. Then this wide reach of content which came directly from the public figure theirself will ultimately turn their personal brand into a full-on media empire that can actually entertain and engage their audiences on a deeply emotional level.

In a nutshell, RAH… I agree that they need help, but not just on Twitter. They need someone who can take the labor and Web savvy outta the process of creating a soulful virtual identity for themselves. Once this happens, I believe that every public figure will have a virtual identity that’s just as healthy and vibrant as their physical life is. (I don’t mean to toot my own horn, but – BIPPITY-BOPPITY! – I’m pretty confident that I have the blueprint to that solution

Thanks for your comment, Russ!

Russ

…GetOuttaHere!

That would make way too much sense! They’re really better off just waiting until they reach the Super Bowl so Disney can pay them to say “I’m going to Disney World!”

After all, waiting for that once in a lifetime payday would be way more lucrative than being the star of your own daily broadcast medium about your life that brings in ad cash on the reg.

Thanks for the comment, man