Comments on: Why Sports Management Students Should Use Social Media

By: Jude Caserta

Jude Caserta — Fri, 25 Sep 2009 18:50:42 +0000

Social media is not just the present, it is the future. After getting my BS in Accounting many years ago I had the good fortune to get a MS in Sport Administration last year. Being able to reach so many people at one time is a dream come true for anyone who who wants to grow their business and opportunity quickly.

My advise would be to have a business identity and a personal identity. Keep in mind, of course, that your personal identity will be scrutinized just as carefully as your business one. It is probably a good idea not to post anything you would not want your Mom's friend to see.

I enjoy Facebook to keep up with my family and catch up with classmates but rely on Twitter for my business identity. I plan on giving away my business 140 characters at a time!

Congratulations York College on getting ahead of the curve!

Jude Caserta
Athletic Budget Coach

By: Fight Between KU Players Raises Social Media Questions

Fight Between KU Players Raises Social Media Questions — Wed, 23 Sep 2009 19:38:30 +0000

[...] Howes had a great post on his Sports Networker site, discussing social media tactics, and why universities should take a progressive approach to [...]

By: Lewis Howes

Lewis Howes — Mon, 21 Sep 2009 06:19:30 +0000

Thanks Bear,

I am glad to know Dr. Newman is taking action and helping his students with understanding new media, even though it isn’t a required course. Those students will be well prepared for success after college… if they listen that is

By: Bear Goodell

Bear Goodell — Wed, 16 Sep 2009 16:59:28 +0000

I completely agree with Dr. Newman. It’s often a struggle to get college kids to understand that using Facebook as an avenue to advance their professional interests is a better use of the service than, say, posting pictures from last night’s party. Students SHOULD be diving into social media, but it would be most helpful to have some guidance.

I also remember being a sports management student in 2005. I would have LOVED to have taken a class on social media marketing. Obviously this kind of stuff – for the most part – wasn’t around then, but I think it would be a valuable addition to any sports management curriculum.

Excellent work, Lewis.