If they’re completely different, then you should split them. If they’re very similar, it’s up to you…but realize that you’re then committing your personal brand to your company’s brand. It’s not the best mentality to think about the fact that you’re probably not always going to be working there, but it is still an important factor.

Personally, I split them, and try to integrate both together where it’s relevant.

@DavidSpinks

To answer your question, I do think creating a split is the best solution. Otherwise, you would just be spamming a lot of people interesting in finding out what you are doing with a lot of useless information about what a company they don’t care much for is doing.

Although the company account might not have the same number of followers, at least you know you are tweeting to the right crowd. But there is something you can do: retweet on your personal account some of the most interesting messages from your company account.

This way you don’t annoy your followers because you don’t do it frequently, and you might direct new followers to your company account.