Building a Digital Brand Universe is a fundamental part of the Digital Royalty philosophy. We created the concept to serve as a road map for digital integration. This video is an example of how social media is done on the move.
About Amy Martin
Amy Martin spent eight years living the agency life working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. She recently spent three seasons with the Phoenix Suns developing and monetizing their digital media platform. During her time with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). Digital Royalty, Amy’s Digital Integration and Social Marketing agency, focuses on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe. She has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via social media and implementing measurable strategies which have resulted in securing major endorsement deals.
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I had the pleasure to meet with fellow SportsNetworker.com writer,
In roughly four months, Bob Ruxin and I will be releasing a new book: 
Peter Robert Casey, a fellow 
Southeastern Conference
Perception is reality I am told and recently sports sponsorship has taken it on the chin. Do we need to rehabilitate our image and if so, how? Some have suggested we should change the terms we use to describe our practice. Is this managing perception or folding in the face of uninformed critics? 
Sports marketing thought leader, 
Can Usain Bolt really be that much of a freak to break two of his own world records in one week? He didn’t just break his world records in the 
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