Comments on: Digital Sports Branding Through Social Media http://www.sportsnetworker.com/2009/07/28/digital-sports-branding-through-social-media/ SportsNetworker.com is the #1 Resource Online For Sports Business Professional Looking To Take Their Sports Career To The Next Level Thu, 09 Feb 2012 15:54:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jdbasketball http://www.sportsnetworker.com/2009/07/28/digital-sports-branding-through-social-media/comment-page-1/#comment-1868 jdbasketball Wed, 12 Aug 2009 13:57:14 +0000 http://sportsnetworker.com/?p=252#comment-1868 entertain aand engage! very helpful reminder, thanks ! entertain aand engage! very helpful reminder, thanks !

]]> By: Melissa DelaCalzada http://www.sportsnetworker.com/2009/07/28/digital-sports-branding-through-social-media/comment-page-1/#comment-770 Melissa DelaCalzada Sun, 02 Aug 2009 23:55:55 +0000 http://sportsnetworker.com/?p=252#comment-770 Amy - I appreciate your explanation regarding "make friends, not followers" which focuses on "human relationships vs. media impressions." That is the beauty of social media - relationships. Thanks! Amy – I appreciate your explanation regarding “make friends, not followers” which focuses on “human relationships vs. media impressions.” That is the beauty of social media – relationships. Thanks!

]]> By: Debra Russell http://www.sportsnetworker.com/2009/07/28/digital-sports-branding-through-social-media/comment-page-1/#comment-555 Debra Russell Wed, 29 Jul 2009 17:12:22 +0000 http://sportsnetworker.com/?p=252#comment-555 This is exactly what I teach my clients and Members. My clients - professionals in the Arts and Entertainment industry - think in terms of Fans/Followers. I recommend they think in terms of "clients". Because it's not about selling, it's about service. It's about creating relationships and fulfilling their wants/needs/desires. What social media allows us to do is to discover who they are, and what they need. So that we can express what we do in terms that they will recognize and be attracted to. It's about packaging what we do in a format that fulfills their unique desires. This is exactly what I teach my clients and Members. My clients – professionals in the Arts and Entertainment industry – think in terms of Fans/Followers. I recommend they think in terms of “clients”.

Because it’s not about selling, it’s about service. It’s about creating relationships and fulfilling their wants/needs/desires.

What social media allows us to do is to discover who they are, and what they need. So that we can express what we do in terms that they will recognize and be attracted to. It’s about packaging what we do in a format that fulfills their unique desires.

]]> By: Amy Martin http://www.sportsnetworker.com/2009/07/28/digital-sports-branding-through-social-media/comment-page-1/#comment-550 Amy Martin Wed, 29 Jul 2009 13:54:44 +0000 http://sportsnetworker.com/?p=252#comment-550 Hi Darren, the "Make friends, not followers" statement speaks to the level of relationship a brand should have with its audience. These are human relationships vs. media impressions. The more engagement, interaction and loyalty fostered within the so-called follower list, the more brand champions you will garner. When we think of "friends" vs. "followers" it makes us more accountable for relevant, entertaining and warm communication. Hi Darren, the “Make friends, not followers” statement speaks to the level of relationship a brand should have with its audience. These are human relationships vs. media impressions. The more engagement, interaction and loyalty fostered within the so-called follower list, the more brand champions you will garner. When we think of “friends” vs. “followers” it makes us more accountable for relevant, entertaining and warm communication.

]]> By: Darren Heitner http://www.sportsnetworker.com/2009/07/28/digital-sports-branding-through-social-media/comment-page-1/#comment-546 Darren Heitner Wed, 29 Jul 2009 11:27:09 +0000 http://sportsnetworker.com/?p=252#comment-546 "Make friends, not followers." So try to convert Twitter into a Facebook in terms of relationships? “Make friends, not followers.”

So try to convert Twitter into a Facebook in terms of relationships?

]]> By: Digital Sports Branding Through Social Media « Sports Networker … http://www.sportsnetworker.com/2009/07/28/digital-sports-branding-through-social-media/comment-page-1/#comment-542 Digital Sports Branding Through Social Media « Sports Networker … Tue, 28 Jul 2009 23:13:58 +0000 http://sportsnetworker.com/?p=252#comment-542 [...] Go here t­o rea­d­ t­he rest­: Di­gi­tal­ S­po­r­ts­ Br­an­di­n­g Thr­o... [...] [...] Go here t­o rea­d­ t­he rest­: Di­gi­tal­ S­po­r­ts­ Br­an­di­n­g Thr­o… [...]

]]> By: Victor Bergonzoli http://www.sportsnetworker.com/2009/07/28/digital-sports-branding-through-social-media/comment-page-1/#comment-538 Victor Bergonzoli Tue, 28 Jul 2009 15:27:46 +0000 http://sportsnetworker.com/?p=252#comment-538 Very wise advises, love the last sentence Very wise advises, love the last sentence

]]> By: Lewis Howes http://www.sportsnetworker.com/2009/07/28/digital-sports-branding-through-social-media/comment-page-1/#comment-537 Lewis Howes Tue, 28 Jul 2009 14:41:24 +0000 http://sportsnetworker.com/?p=252#comment-537 Awesome stuff Amy! Really looking forward to hearing about all of the stuff you are doing for your clients in the future! Awesome stuff Amy! Really looking forward to hearing about all of the stuff you are doing for your clients in the future!

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