Digital Sports Branding Through Social Media

by Amy Martin | July 28th, 2009

Amy Martin

Amy Martin has major influence when it comes to helping professional sports teams (like the Phoenix Suns) and professional athletes (the mighty Shaquille O’Neal), take control of their digital brand.

Her recent success attracts more major clients knocking on her door every day as she helps people answer some of the toughest questions like, “How can social media save me money?” and “What’s the risk if I don’t get involved?”

Not only does Amy and her team help guide you to answer those questions, but she also helps you to Listen, Experiment, and Measure your entire process to show you the results you are looking for.

Watch this two minute video below to learn more about Amy, her processes, and the content she will be providing in the months to come.  Feel free to leave a comment below or ask Amy a question you may have regarding social media in sports. (Intro written by Lewis Howes)

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Under: Featured Articles, Social Media in Sports

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  • entertain aand engage! very helpful reminder, thanks !
  • Amy - I appreciate your explanation regarding "make friends, not followers" which focuses on "human relationships vs. media impressions." That is the beauty of social media - relationships. Thanks!
  • This is exactly what I teach my clients and Members. My clients - professionals in the Arts and Entertainment industry - think in terms of Fans/Followers. I recommend they think in terms of "clients".

    Because it's not about selling, it's about service. It's about creating relationships and fulfilling their wants/needs/desires.

    What social media allows us to do is to discover who they are, and what they need. So that we can express what we do in terms that they will recognize and be attracted to. It's about packaging what we do in a format that fulfills their unique desires.
  • Hi Darren, the "Make friends, not followers" statement speaks to the level of relationship a brand should have with its audience. These are human relationships vs. media impressions. The more engagement, interaction and loyalty fostered within the so-called follower list, the more brand champions you will garner. When we think of "friends" vs. "followers" it makes us more accountable for relevant, entertaining and warm communication.
  • "Make friends, not followers."

    So try to convert Twitter into a Facebook in terms of relationships?
  • Very wise advises, love the last sentence
  • Awesome stuff Amy! Really looking forward to hearing about all of the stuff you are doing for your clients in the future!
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