Comments on: Ticket Sales and Social Media: MLB Dilemma

By: Nokia N_97 Price

Nokia N_97 Price — Wed, 08 Jul 2009 17:14:34 +0000

really nice video i loved watching it

By: Cabrinha Kite

Cabrinha Kite — Tue, 19 May 2009 08:56:06 +0000

Nice you did not run out of ticket thus this good video!

By: Bryan Bennett

Bryan Bennett — Mon, 18 May 2009 15:59:54 +0000

This is definitely an interesting problem. Unfortunately, the MLBAM has completely handcuffed MLB teams in terms of what they can and cannot do online…most of it on the “cannot” side. At Watercooler, we have over 25 million registered users of our Facebook sports apps and have had great success working with NHL and NBA teams. Unfortunately we're unable to work with many MLB teams because of the aforementioned rules. But Tyler, I'm completely open to exploring options with you and the White Sox. We have over 115K users of our White Sox app on Facebook (http://apps.facebook.com/chicagowhitesox). Here's a post from the Partnership Activation blog on our ticket sales efforts with NBA teams: http://www.partnershipactivation.com/headlines/....

Bryan Bennett
Sr. Director of Marketing
Watercooler

By: Josh Feinberg

Josh Feinberg — Thu, 14 May 2009 23:53:18 +0000

Great piece here!

Good timing for what the Lakewood BlueClaws are experimenting with:

http://www.blueclaws.com/mydocuments/SOCIAL_MED...

By: TimNATC

TimNATC — Thu, 14 May 2009 23:27:36 +0000

Lewis – Another great video. No matter what the economy is, if an organization is not reaching out to the fans selling tickets is difficult. Using social media is an excellent tool to reach the fans whereever they are. You dont have to hope they are listening to a particular radio station at a particular time. Fans can get text messages, Twitter & Facebook updates at anytime and they are free.

By: Tyler J

Tyler J — Thu, 14 May 2009 17:32:38 +0000

Jon,

I wish the MLB and us had something more concrete to provide you. Unfortunately the avenues are still being poured, once there is concrete answers, you'll begin to see the Concrete results. To say that MLB Advanced Media or any team does not know what they are talking about would be premature with such technologial logistics in such an infancy state (individual MLB teams do not control their own websites). It would have been foolish to falsely promote something that wasn't out there, we're still working with what is out there.

Love to hear where you'd like ticketing selling to go in regards to the Social Media direction?

All the best,

Tyler J

By: Lila

Lila — Wed, 13 May 2009 17:25:38 +0000

Great interview!

MLB teams should do more to highlight specials deals and discounts for games. Our MLB team here in my city continuously post updates and stats. I have yet to attend a game, but reminders on Twitter about great prices along with links could help me instantly buy tickets right from my office desk.

Even while I am watching a game at home, I get Twitter updates on Twackle.com. I reside less than a mile from the stadium. Even ticket promotions during the game could get me off the couch and at the game esp when the game is getting a little heated.

By: Jon

Jon — Wed, 13 May 2009 16:46:30 +0000

I was actually looking for a concrete answer and this was pretty disappointing. It couldn't be more general and almost makes the Sox look like they don't know what they are doing.

By: Jason

Jason — Wed, 13 May 2009 16:44:17 +0000

Good video – creative and interesting. One question, outside of getting 'friends' and 'connections' built up on the sites, what are the ChiSox (and other organizations) doing with this targeted group? Early options for purchases? Gathering feedback? And anyone seen any hard ROI yet from social media? Thanks.

By: Mike Mehrle

Mike Mehrle — Wed, 13 May 2009 16:37:33 +0000

Great interview Lewis!