-Steve

Rina

Great comments! I agree fully with you on what you said. Look at myself for example…. I had zero writing or reporting skills yet I started out hustling and trying to get stories from key people in the industry…. the more people follow their passion and stick to a niche, the better off they will be.

Thanks for your comments once again!

As we are well aware, the future is in the hands of the online media and technology. How are these newspapers and journals going to provide added value?

From my understanding, it wouldn't surprise me to see big newspaper entities start to head towards a more magazine style approach. The use of in-depth feature stories, different layouts with more visual appeal that could be delivered once a week instead of on a daily basis. Not so much entertainment wise, but in-depth investigative reporting. While they can still provide news in print, the online media can provide up to the minute stories through email, texts to mobiles, or to your RSS readers more efficiently.

Bill Simmons of ESPN.com commented on the state of journalism and the quality of the news reporters and journalists. He believes the quality of journalism is going down with so many bloggers, online news reporting that is up to the minute, and the need to get the news that will get readers in a timely manner. The problem here is will the journalists get lazy and not perform the investigative reporting necessary; will they stop digging deep and seeking out great newsworthy stories?

An example from the sports industry and the Boston media can be seen by looking at the Kevin Garnett story. KG is one of the biggest icons in Boston, yet nobody in the media could find out what was really wrong with his knee untill this past week? That speaks to the lack of investigation on the reporters behalf.

Its funny, at a business seminar in Boston just this past week on social media, the panel discussed how journalists with such a strong writing background can transition to marketing online with social media highly effectively. That is something that I discovered quickly. A properly trained journalist with abilities to seek out stories, ideas, write creative and deliver messages clear and concise would be the ideal social online media marketer and blogger.

I just think it's important that journalists don't become a dying breed; that we differentiate ourselves from the average blogger with strong sources, style, and writing.

Thanks,
Steve Montani Bartlett

I think we all need to be able to reinvent ourselves when economies, technologies, or ideas change. The future is already here for most industries, and the sports industry will be feeling a strong wind blow them over if it does not start adapting to what Terry says….(even though Terry doesn't want to adapt to it). Ill be looking forward to reading his book once he gets around to it

If you specialize and focus on one thing, then it's a totally different ballgame.