From The Basement to Madison Ave: Sports Sponsorships Success

by |October 24th, 2008

Getting “In” The Sports Industry:

How hard is it to start off as a one man sponsorship shop working from your basement, to ending up with an office next to some of the Fortune 500 in NYC? 

 

Ben Sturner created Leverage Agency, a sponsorship firm with a phone, computer, and a room in his house.  Now, four years later his office is on Madison Avenue and he is recognized globally as one of the leading sports and entertainment sponsorship professionals.  How did he do it? 

 

I met up with Ben in Philadelphia at the U.S. Sports Film Festival, and he told me all his secrets about “getting into the sports industry” and how important networking was to achieving his success.  Check out this short video below to learn more.

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I would imagine it's a lot easier when your dad is the former president of CBS Sportsline

thanks anne he is my son and i am proud of him and is still single!

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